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ICON Pure Light Purple Toning Shampoo

Regular price $21.23

Shipping calculated at checkout.

Purple Toning Shampoo created for those with light hair or bleached hair, whether salon achieved or natural, such as blonde, platinum, silver/gray, white or pastel, as well as the unwanted brassy tones.

Key Benefits: 

  • Eliminates unwanted yellow, warm and brassy tones in blonde, bleached, highlighted and gray hair.
  • Ideal to refresh.
  • Extends the life of your colour.

How to Use:

  • Use your daily shampoo as your first wash.
  • for second wash, use pure light shampoo
  • Apply Pure Light Shampoo to wet hair, lather and leave on from 2-5 minutes.
  • For optimal results, follow with Free Conditioner.

Available sizes: 8.5 oz.